A Fitness Platform That Gets Results

Revolutionizing Online Fitness Communities

Beachbody, one of the leading US fitness companies, is known for its massively successful fitness programs like P90X and 21 Day Fix and its Shakeology brand. Its secret sauce, however, is its network of 350,000 direct sales representatives called Coaches. Coaches not only sell Beachbody products, but are brand ambassadors who work directly with customers to help them achieve their fitness goals.

Beachbody found that the most successful Coaches were hosting online ‘Challenge Groups’ where customers shared stories, challenges, and victories.

Unlocking Opportunities within Beachbody's Ecosystem

Customers in these ‘Challenge Groups’ not only reported greater results, but were more likely to continue using the Beachbody products, and more frequently became Coaches themselves. The company saw tremendous opportunity in bringing Challenge Groups, which were scattered across multiple online platforms, into the Beachbody ecosystem. To achieve this, they partnered with Whitespectre to create 'My Challenge Tracker', a group engagement and fitness platform that includes an IOS app, Android app, and web-app for the Coach Portal.

An Integrated Fitness Platform: Empowering Coaches and Engaging Users

Working hand-in-hand with the Executive Sales and Product team through discovery, design, and development, we created the 'My Challenge Tracker' experience; The IOS and Android apps centralized Coaches’ conversations with their teams and customers, and combined it with fitness tracking, all in one, easy to use platform.

The complementary Coach portal helped Coaches manage their groups at scale and provided them with key insights into their participants’ progress and engagement. The backend APIs ensured that all the data flowed seamlessly across the experiences and back into Beachbody's data warehouse, providing the company with new, essential insights into customer engagement and trends.

We worked with Whitespectre on our 'My Challenge Tracker' Web, IOS and Android applications for more than 2 and a half years. From the beginning, Whitespectre was more than a vendor-of-choice for application development; they were a true partner in helping our teams define what the product should be to best address our customers' needs.

Whitespectre was not only nimble and fast in the way they ideated and delivered plans, specifications and prototypes, they were one of the most technically savvy teams we've ever worked with. They have a great combination of Product, Technical and Creative expertise, which allows them to deliver quickly while making informed choices that better assured our business of achieving (and surpassing) our business goals with 'My Challenge Tracker'.

Michael DrudzinskiExecutive Director, Digital Product Management

Product Innovation to Longterm Value

Over our three-year partnership with Beachbody, the 'My Challenge Tracker' app deepened user engagement, improved subscription retention, and strengthened digital communities. We evolved the platform by enhancing tracking tools, improving Coach-led group dynamics, introducing video content, and localizing for international markets—all while maintaining a 4.5+ rating across thousands of reviews.

As one Coach noted, “The feedback I’ve received since transitioning [my groups] to the app has all been positive... I’ve really felt a better sense of community among my challengers since using the app and I have quite a group of challengers who continue month after month.”

As Beachbody prepared for IPO, the most impactful features were integrated into their flagship Beachbody On Demand app, and the standalone Challenge Tracker was sunset. By then, the app had not only driven business results but yielded product insights that shaped Beachbody's future digital experiences.