From Vision to Exit: How Merryfield Went from Concept to Market Leader

Strategic Growth to Acquisition

From the beginning, we worked in close partnership with Merryfield to help them evolve from MVP to scaling a sophisticated rewards platform, culminating in their acquisition by Attain in 2023,—a leader in rewards-driven technology platforms. This acquisition reflected not only Merryfield’s business success but also the strategic depth and scalability of its mobile app.

Whitespectre’s partnership was critical in driving the app’s evolution, from crafting an engaging user experience that attracted early adopters to supporting Merryfield’s expansion into retail partnerships and ultimately becoming an industry leader.

As Merryfield’s exclusive mobile app partner, Whitespectre’s contributions ensured the app was always aligned with business goals while leveraging the latest technology—like React Native to stay ahead of the market. Together, the teams achieved more than a successful exit—they set a new standard for what health-conscious rewards platforms can accomplish.

Launching a Game-Changer: From Concept to MVP

Merryfield set out with a bold vision: create a mobile platform that rewards consumers for choosing "better-for-you" products while partnering with leading health-conscious brands to drive loyalty and trust. Achieving this required an unwavering commitment to user experience, innovation, and technical excellence—qualities Merryfield found in Whitespectre, their app development partner from day one.

When Merryfield approached Whitespectre, the goal was clear: deliver an intuitive app that made earning rewards for buying healthy products seamless and enjoyable. Merryfield’s in-house CTO and team focused on building the backend platform, while Whitespectre spearheaded the design and development of the mobile app, ensuring an elegant and efficient user experience.

$3.5M

Seed Funding Closed to Launch Merryfield a New Clean Label Rewards App

Business Insider

This was my first time building an app. This was my first time building anything. I couldn’t have found a better resource/partner than Whitespectre. I felt comfortable with them as people right away. They helped us avoid a lot of time wasting. And the level of integration between their team and ours was/is the thing most promise but few deliver. They were key on concepting, product strategy, UI/UX and had the technical skills to then make it happen.

David MayerFounder & CEO

Engineering Growth: Our Three-Point MVP Strategy

The MVP focused on three critical priorities:

Onboarding Users Quickly: The ability for users to create accounts, link loyalty cards, and start scanning receipts in minutes.

Seamless Brand Integrations: Maintaining a frictionless user experience while adhering to the complex rules of health-conscious partner brands like Beyond Meat, Stonyfield, and Applegate.

Early Adoption and Excitement: An engaging rewards interface that encouraged repeat use, driving Merryfield’s early growth and creating a loyal user base.

The result? Merryfield secured its first 50 brand partners and earned the trust of health-conscious consumers, solidifying its position as a disruptor in the rewards space.

Finally! An app that offers rewards for things I actually want to buy for me and my family. I’m so impressed by how easy it is to earn points. I’ve been using this app for about a month and I absolutely love it"

- App Store User Review, June 17, 2020

Evolving and Scaling: Moving to React Native for the Next Stage

With Merryfield gaining traction, the next stage required expanding the platform’s reach while scaling efficiently. By 2022, Merryfield had significantly increased its user base and attracted premium brand partnerships.

To support this growth, Whitespectre led a seamless migration to React Native, enabling Merryfield to maintain high performance while accelerating development across both Android and iOS with a single codebase.

The shift to React Native was driven by both strategic foresight and technological advancements in the framework since Merryfield’s initial launch. This phase of development marked Merryfield’s transformation from a forward-thinking vision to a robust mobile app at the forefront of the better-for-you rewards market.

- App Store User Review, June 17, 2020