• Ruby on Rails and IOS solution delivery
Our Approach

We combine technical excellence, a deep understanding of our clients' business goals, and agile development practices to deliver high-impact products.

Our engagement models vary; from taking end-to-end responsibility for the successful delivery and ongoing iteration of a defined product, to embedding ourselves within client teams to increase their throughput with our best practices and mentoring.

We begin our projects by gaining an understanding of the business needs, its customers, and processes. Our inception phase helps us (and frequently our clients) to better understand the key goals for the product so we can define the initial phases and prioritize delivery milestones. This in turn ensures that we deliver value as early as possible in the project lifecycle.

Progress is presented (and released) every sprint, with shared burndowns for 100% transparency.

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Our Philosophy

define, deliver & itterate

"You manage what you measure."
We believe the best products are built from clear business drivers and then by iteratively evolving, through data-driven decision making combined with user-centric design.

technology excellence

Our motto: never overengineer, but always design for the future. Scaling technology is an art and a science. We believe in understanding a system's performance requirements and delivering the most simple, robust and maintainable solution which will exceed these.

quality assured solutions

Developing software the right way is critical to long-term success. Appropriate automated test coverage throughout the stack and continuous integration identifies issues as soon as commits are made. Automated deployments make new software available reliably to end-users.

transparent collaboration

We believe in delivering Agile at scale. The principles of Agile are well known: whitespectre uses these to ensure we help our clients build the right product, regularly delivering releasable increments to help them understand, evaluate and influence future direction.

We like

Our Services

We solve hard problems.

Development - Web and Mobile

Our principal service is the successful delivery of software development projects for desktop and mobile clients. Designing and establishing appropriate scalable technical architectures from the outset is key to support the future growth of the business. However, we are careful to focus on just-in-time optimizations rather than overdesigning prematurely which results in significant complexity and only slows future project delivery.

Product strategy

The understanding of our client's vision and the business drivers they want a project to impact allows us to advise on approaches to maximize return on investment. A combination of "what to build" and "how to release it" to maximise value and most rapidly learn from the customers makes us more successful.

Agile coaching and engineering process transformation

Our projects follow an iterative agile approach, using a combination of best practices that we have establised over years of working with different teams. Naturally, client teams working with us are exposed to our approach; we can also specifically engage with clients to review and improve their internal processes.


An integral part of any technology organisation is the ability to deploy production ready code quickly and simply. The intersection of Technology Operations and Development - DevOps - is frequently ignored, despite being a significant opportunity for delivery improvement, encompassing Continous Integration and Continous Delivery.

Our Technical Skills
Ruby on Rails

Our go-to language of choice - most frequently it is the most productive and efficient framework in which to deliver.


For the ultimate in beautiful mobile experiences, native applications are the solution.

Responsive/adaptive design

Strong advocates of mobile-first design, we understand how to transform experiences (both visually and contextually) to mobile devices.

Open source technologies

Whether your application is supported by a relational MySQL database or a NoSQL mongo solution, is syncronously programmed in Ruby or runs evented with NodeJS - we are confident that we can advise and deliver the appropriate solution.

Our Work

Here are a few of the things we've built recently.

Our Team

Built from the best and brightest from around the world.

Contact Us

Talking is the first step. How can we help you?

Have a business challenge?
We know we can help.

Please reach out to us by email or the contact form to the right.

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We're growing our team! Here are our current openings.